creative | design | strategy
Vittorio Forti, a menswear retailer with over 60 stores across Mexico, needed to capture a younger, style-conscious male demographic. A comprehensive brand refresh repositioned the retailer as a contemporary destination for the modern man. The solution delivered a cohesive visual identity centred around a minimal, sophisticated typographic logo design. The reimagined logo, new monogram, updated packaging, strategic in-store signage, and seasonal campaigns brought the brand's "personal expression" mantra to life across every touchpoint.
(scroll down for complete gallery)