creative | design | strategy
Partnered with art world disruptor Lighthouse Immersive to build a full-funnel marketing campaign to drive stronger ticket sales for their latest global exhibition: Immersive Frida Kahlo. The creative featured mobile-first video, interactive Poll and content-based Instant Experience ads, as well as AR filters that brought Kahlo’s artwork to life for consumers. Also included were Creator integrations in local markets.
The campaign ecosystem delivered a full arsenal of creative formats and underscored the importance of creative diversification for conversion. The campaign drove a +24pt lift in Ad Recall and drove down performance costs by –23%.
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