creative | design | strategy
Partnered with Shopify and Indigenous business organizations: CCAB, Entreprenorth, and Pow Wow Pitch to create We Thrive – a national campaign celebrating Indigenous-owned small businesses. By “hacking” an existing Meta-platform commerce ad unit – we were able to to generate an aggregated product catalogue, featuring over 120 Indigenous-owned SMBs and showcasing over 400+ products. The campaign ecosystem included in-feed video, stories, a GIPHY sticker pack and personalized IG Shopping Guides compiled by Indigenous creators. The campaign reached 15.4M Canadians and over 454K people shopped the digital flyer.
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