creative | design | strategy
As a performance-focused brand, Shopify’s campaign output has generally focused on tactical, direct response creative. Leveraging lightweight Betatype Testing on Meta platforms allowed the brand to explore new brand benefit messaging strategies to determine strong performers. Lightweight, “templated” animations allowed for affordable video to be generated and several messaging options to be tested.
Although Betatyping only presents “signals” to performance – it forges a strong creative path forward for DR clients looking to expand their mid- to upper-funnel investment for long-term growth.
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