creative | design | strategy
Partnered with the Lululemon team and creative agencies to help launch the brand’s first ever running shoe – the Blissfeel. The objective was to create a full-funnel campaign that would drive consumer awareness right through to conversion with a content ecosystem designed specifically for mobile. Elements included inspirational brand creative, creator content, product-focused video showcasing design details and colour ways, shoppable ad units and experiential AR. The launch was a runaway success and the Blissfeel sold out within days.
Lululemon closed 2022 with a 30% jump in year-over-year revenue.
(scroll down for complete gallery)