creative | design | strategy
The goal: Drive creative exploration and learning to shift e-comm clients from a transactional mindset to multidimensional experiences for long-term brand performance and growth.
MEJURI: LOCAL CREATORS
With Mejuri, we explored the incremental value of leveraging local market creators to build brand trust and drive more cost-effective performance while expanding into new export markets.
NOA HOME: TOP FUNNEL BRAND CREATIVE
With Noa Home, a creative audit and mapping exercise revealed an opportunity to develop more top-funnel brand creative. Existing campaigns were rooted in functional benefits and testimonials and lacked an overarching brand promise or emotional benefit. We distilled an anchor brand message and created a series of new brand videos to run in conjunction with Black Friday, Cyber Monday, and seasonal Holiday campaigns.
CLEARLY: SOCIAL GOOD MESSAGING
With Clearly, we wanted to explore if their social good mandate, delivered through creators and Reels, could have a positive brand impact and help drive conversion. The campaign was set to run after Black Friday / Cyber Monday sales and carry through the holiday season.
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