creative | design | strategy
The development of the Digital Circular set out to challenge the traditional retail flyer industry that has remained virtually unchanged for almost a century, into a mobile-first experience designed for how people shop. By partnering with Meta Solutions Engineering, we functionally allowed a client’s product catalogue to populate a custom Instant Experience (IX) builder in Ads Manager, which then attached to an in-feed video. Items could then be grouped into mini narratives that made it easier for consumers to shop price and promo. Canadian Tire, Shoppers Drug Mart, The Home Depot and The Hudson Bay were all part of the initial test cycle and average results saw 8x Incremental Sales in paired market tests.
The Digital Circular is now an integral component of most national retailers’ marketing digital strategy.
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