creative | design | strategy
Armed with the insight that millennials want to know more about the food they eat and where it comes from, we partnered with Vice to create a mobile-first, branded content series titled “The Future of Flavour”. This content approach allowed A&W to create a focused narrative around the brand’s ingredient guarantees. In a series of sequenced mobile videos, we follow Vice food editor Helena Yuu, as she explores everything from good-practice cattle ranching to conversations with food scientists. The 4-month campaign drove a 22-point lift in ad recall and a 6-point lift in message association.
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Published Global Facebook Case Study Link:
https://www.facebook.com/business/success/aw-canada