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peter grimaldi portfolio

creative | design | strategy

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case study: victoria emerson

Worked with Victoria Emerson to reposition the brand and enhance the overall digital experience in order to drive stronger e-commerce results. A refreshed logo and website design, paired with new seasonal campaign imagery and video content had a significant impact on the consumer experience. New creative drove a 3x CTR increase, reduced cost per conversions by 30% with a 2.4x ROAS.

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