creative | design | strategy
Founded in 1847, Liverpool is a beloved department store woven into the fabric of Mexican culture. Collaborated with the Liverpool marketing team to create a new sub-brand that would encompass all the varied services and experiences the retailer offers customers – from bespoke suiting to kitchen design services to tech repair.
“Más” – is a brand name that promises Liverpool shoppers “more”. From the rounded corners of the new logo to the signature Rhodamine Red palette, the design honours Liverpool’s heritage while paving the way for the future. In addition to the brand development, a comprehensive signage and wayfinding system was designed for all 124 stores across the country, accompanied by a complete brand toolkit.
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